Jungle Revives was started to capture the unique wildlife of India’s constantly changing jungles and natural landscapes. Through our brand, we want to tell a story with our uniquely captured videos. The story of India’s natural beauty that will make anyone get short on words once they see it in person. We want to spread awareness amongst the Indian population and probably at some point beyond that. It’s about the true need to protect nature’s true gems. These are our jungles, wild animals and birds, and the natural landscapes across various demographics of India. Based on this vision and mission, let’s dive into the Jungle Revives Brand Identity Design process through a well-thought-out design approach.
Jungle Revives Brand Identity: Building Our Platform’s Logo
First of all, we started with building our brand logo. We kicked off the brainstorming phase with our team through multiple sessions and came up with many design concepts. We did numerous iterations of those ideas because we wanted each part of the logo to convey a story and resemble something meaningful.
Moreover, we wanted to choose the design color palette very carefully as we wanted it to bring out emotions amongst our target audience. We were on the path to building a genuine and relevant visual representation of our brand and did not want to create just an attractive logo but a meaningful one.
Finally, we came up with a concept that now looks something like this below –
Now let me explain what this logo means and why we chose these elements and brand colors along with the typography.
The lion in Our Logo’s Brand Identity is a Symbol of Strength.
The primary component of our logo is a representation of the majestic lion. We chose this element because it doesn’t just represent the core of Indian Wildlife. It also represents a collective strength where we strive to bring all wildlife enthusiasts in India together. We aim to form a community and take measures to preserve and protect the beautiful nature, jungles, and wild animals.
The lion represents power. This means we as a collective community of Wildlife Enthusiasts have the power to protect our Wildlife parks. We also have the power to protect the animals and birds that reside in them from external dangers and threats. This can be done through systematic and streamlined efforts. It’s our way of saying that wildlife conservation and protection are only possible when all of us unite together.
The Wings of the Eagle in Our Logo’s Brand Identity Signify Freedom
Freedom is not a right for just humans. It’s for the wild animals too. We incorporated the wings of the eagle into our logo to signify that just like we humans, wild animals and birds also deserve their right to be free and live without any fear of human threats. They need to exist in harmony without any interference from us humans in their natural habitats which are jungles, forests, grasslands, hills, and more.
So, we as wildlife enthusiasts need to come together to take measures, and spread awareness amongst the Indian population that the freedom of these wild animals needs to be protected at all costs for maintaining their harmonious existence together. We just need to observe and enjoy the beauty of Indian Wildlife from a distance and not disturb the perfect balance these wild animals have with nature.
Brand Identity: Colors & Typography Tells a Unique Story
Next, coming to our brand colors, we chose them very carefully and thoughtfully. It wasn’t just any random tasks that we completed but a well-thought-of decision that would represent our brand in the best way possible to the outside world.
We choose a color palette and typography (Fonts) in such a way that it reflects nature and wildlife just as it is. Our choice of brand colors and typography resembles the rawness of our approach to show the Indian Wildlife and Nature. We want to showcase the beauty of Indian national parks and wildlife sanctuaries just as they are without any filters.
Secondly, our choice of brand colors and typography were based on our preference to showcase strength and sensibility towards Indian Wildlife when anyone hears of the Jungle Revives platform.
Furthermore, we wanted to keep our platform memorable and unique which could be easily identified by anyone and has high retention over a longer period. We wanted to keep the logo genuine and simple.
Last but not least, we wanted our logo colors and typography to be effectively used everywhere across digital media, print media, and any other accessories. We made it such that it would not just look good, but also truly unique and distinct.
This led us to make the logo the way it is in terms of colors and typography.
But Our Purpose Goes Beyond Designing Jungle Revives Brand Identity
Our logo, although a representation of our platform, goes beyond that and represents our commitment to spreading awareness about Indian Wildlife by uniquely showing its raw side from the eyes of a true Wildlife Enthusiast who has been going on Wildlife safaris and expeditions for 10+ years.
He is none other than Shishir, the founder of the Jungle Revives Platform.
Shishir wants to show the authentic side of Indian Wildlife. He also wants to build a community of passionate wildlife and nature enthusiasts. They will come together to spread awareness about the need of the hour to conserve Indian Wildlife. We want to discuss both the positive and negative side of humans’ activities and how they directly impact our nature. Eventually, how they affect the wild animals that live in it.
We want to remind everyone that the harm done to our precious wildlife will come back to haunt us. This will be in ways we cannot even imagine. So, let’s wake up and be sensible in protecting our nature and wild animals through targeted measures and conservation efforts.
Join the Jungle Revives Community Today
Have an idea on how you can make a difference in the wildlife space in India? Join hands with Jungle Revives and let’s together create something impactful. Calling out all the passionate wildlife enthusiasts across India. Be it an idea for a Safari, or want to discuss your other tech/non-tech idea, I am all ears for you.
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If you feel you have a great idea on how to improve this platform, get in touch with me. Let’s create Jungle Revives to be India’s one of the most valuable wildlife and nature related platforms.
